Paradex
Scaled an X account through 90 culturally tuned posts in 90 days, pairing high-volume output with clear performance reporting.
6.8M impressionsDana F.
Zumario
Working worldwide
Social Media Strategist & Copywriter for Crypto & Web3 Brands
The work, in numbers
Built for reach.
Written for action.
I build content systems, launch campaigns, and grow communities across SEA & Europe. My lane sits at the intersection of Crypto X AI.
9+yrs in digital agency & startups
4+yrs in crypto projects
10M+impressions on overall projects
20Crypto & Web3 projects handled
Selected proof of work
Less fluff.
More signal.
AI Nexus
Built an organic content system for AI and crypto communities across Europe and Asia, driving sustained growth over seven months.
700% growthMento Labs
Reframed an overly technical X presence with culturally relevant creative, community seeding, creator participation, and crypto-native website copy.
0.8% → 4.4% engagementVibe.fun
Ran a launch social campaign on X targeting the hype of Trump & Elon, where users can bet on the prediction markets for viral social news.
8K users in 24 hoursMe3 Wallet
Turned community partnerships and bite-sized Web3 education into a regional launch engine across Indonesia, Malaysia, and Vietnam.
2.5K installs · $0.86 CACSurge
Created top level social strategy to execution for bringing more awareness for Surge (ICM Launchpad on Solana), from 0 to 20K users in the first 3 months with only $10K marketing budget allocated for KOL campaign. The same approach also powered smaller Web3 projects including Aylabs, SafeYields, Soully Protocol, TNA Labs & 10+ more.
2M+ impressions & 150 UGCsCase study 01 · 2022—2023
Me3 Wallet
As Social Media & Community Manager, Dana paired a multi-market launch campaign with an always-on educational content system—making Web3 easier to enter and turning community participation into measurable installs.
5,000launch participants in one month
2,500new users and app installs
$0.86customer acquisition cost per install
+92%video views within 60 days
Content system in motion
Across 70 Instagram pieces, bite-sized Web3 and NFT education lifted video views by 92% in 60 days and increased engagement by 18%.
Case study 02 · 2024—2025
Mento Labs
The brief was bigger than posting more. Mento had 20K followers but only 0.8% engagement, was losing around 2K followers a month, and relied on repetitive, overly technical text posts. Dana built a social system designed to make the brand culturally relevant and participatory.
The shift
From technical broadcast to a visual, creator-led narrative for Crypto Twitter—then from attention on X into Discord participation, onchain activity, and an ambassador network.
01 · Cultural RelevancyShift from text posts to memes, clips, and infographics.
02 · Ignition CampaignUse a CT-relevant campaign and token rewards as the hook.
03 · Community SeedingFunnel the audience from X into Discord.
04 · Snowball EffectEncourage creators to talk about Mento organically on X.
05 · Network ParticipationReward ecosystem and onchain-volume participation with points.
06 · Creator NetworkTurn active community members into evangelists and ambassadors.
How the strategy showed up
Trending memes and market moments doubled views within 60 days.
Short CEO clips humanized the brand and drove 30% of @MentoLabs' X traffic.
A dense manifesto became readable narrative pieces connecting Web3, FX trading, and crypto audiences.
An airdrop thread funneled users into Discord, earning 260K views in 48 hours and 3.5K+ engaged.
Creators across Africa, LATAM, and Asia earned points for posts, journals, blogs, clips, and memes.
New website copy brought Mento's product story in line with its crypto-native brand.
20K→24Kfollowers in six months
0.8→4.4%engagement rate
+100%views within 60 days
260Kairdrop thread views in 48 hours
Work samples
Work you can
measure.
Launch campaigns and copy shaped for fast-moving Crypto and Web3 audiences.
Launch campaign · X · Jul 23, 2025
Vibe.fun Launch
The campaign brought in 8K users in 24 hours and generated 30 organic UGCs in its first eight hours. The launch video reached 46.9K views, 176 likes, and 23 reposts.
8K users · 30 organic UGCs · 46.9K viewsView the live campaign ↗NFT collection launch
Money Badgers
“This is the story of Dave — Welcome to that Money Badger life.” A launch campaign for Paradex's NFT collection.
1.5M impressions · 5K engagementsView the live campaign ↗
Copywriting · Jan 10, 2025
Wincent's Crypto Market Analysis Articles
The article separates price from market structure, examining ETF flows, MVRV, liquidation levels, volatility, spot volume, and macro context. It closes by prioritizing measurable institutional flows over price prediction.
Read the live article ↗Personal Content
Original work,
made to travel.
Experiments, tutorials, product stories, and campaign ideas by Dana. Explore the results, then open each live post on X.
WOOFiWOOFi Pro perps on Solana · Oct 2025Won 1st place on a Superteam bounty — $1,000 prize10.9K views72 likesView post ↗
HiggsfieldGenAI video experiment · May 2026Went viral on X & Threads47K views311 likes · 37 repostsView post ↗
WorkBuddy AICenblurate build promotion · Jun 2026Built the Cenblurate creator-earnings calculator in three hours3.4K views48 likesView post ↗
TypefullyCreator content-flow tutorial · May 2026Generated 50+ DMs in 24 hours32.6K views384 likes · 60 repostsView post ↗
VerosightProduct-led content · May 2026Generated 120 clicks in 24 hours6K views66 likesView post ↗
MoonycoinCrypto tipping via Flipcash tip card · Sep 2026Submitted for a Superteam bounty8.8K views41 likes · 31 repliesView post ↗
Motion work
Video Content
Short-form product stories made for Crypto X. Press play here, or open the original post.
Selected experience
Agency pace.
Startup instinct.
2025—2026Social Media Manager
Social Media Manager
AP Collective
Owned end-to-end social strategy and daily execution for multiple Web3 clients, across various niche, from DeFi, Infra, to GameFi.
2023—2025Social Media Specialist
Social Media Specialist
Growgami
Managed daily content and KOL marketing for 4–6 concurrent startup clients across Web3, AI, and DePIN.
2022—2023Growth & Community
Growth & Community
Me3 Wallet · Soully Protocol
Led multi-market referral, UGC, community, and performance campaigns across Southeast Asia.
2021—2022Content Writer & Digital Marketing
Content Writer & Digital Marketing
Inside Ideas · Reckitt
Created social content and campaign strategy for Dettol, Durex, Strepsils, and Vanish in Indonesia.
2020—2021SEO & SEM
SEO & SEM
Manning & Co
Delivered SEO and SEM strategy for Singapore clients.
2019—2020Social Media Distribution
Social Media Distribution
Malesbanget.com
Managed digital distribution for the Jalan Jalan Men travel series.
Vibecoded side projects
Ideas turned
into working tools.
Small, focused products built to test a useful idea in the wild.
Creator tool
Cenblurate
An X creator earnings calculator with a retro 8-bit interface.
Open live project ↗
Research directory
Dead In Asia
A directory of dead startups in Southeast Asia, with 124+ companies tracked.
Open live project ↗
Launchpad concept
IDXMeme.fun
A memecoin launchpad concept for tokenized Indonesian stocks.
Open live project ↗
Privacy utility
ProtestBlur
An automatic face-blurring tool for protesters. It generated 115K impressions and 800 clicks in under 24 hours, and was actively used during the June 2026 protests.
Open live project ↗